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InformationHow to Write an Attractive Press Release?What is a press release?A press release is an announcement written in the third person the main purpose of which is to show reporters and editors the significance of giving a report about a particular product, event, service or person in mass media. How is a press release distributed? Most often press releases are sent separately, by fax, by e-mail or by regular mail. They may also come together with other documents or have a covering letter. What is the format appropriate for a press release? Here you can see a press release template that you can use to write a press release correctly. 
Company: Any Company Tel. 111/111-3333 Email: john.smith@anycompany.com MAIN TITLE OF PRESS RELEASE GOES HERE IN ALL UPPER CASE Subtitle Goes Here in Title Case Saint-Peterburg, December 31, 2000 - first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph first paragraph. body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release body of press release boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate boilerplate The evaluation version is available on request. For more information, please call or email John Smith using the above phone and email address
Press Release FAQWhat is a press release?A press release is an announcement about your product or event that you send to magazine and newspaper editors. If they decide that your news will be interesting for their readers, they will publish an article about the new product in their periodicals. Those brief 300-word articles you see in magazines are your competitors' press releases. And they are printed there for free.What types of mass media use press releases?Most magazines publish them. They are always ready to tell their readers about novelties and interesting events. Such as yours. Business magazines and trade publications print press releases. And also daily and weekly newspapers. And TV and radio news editors are ready to tell their audiences about new products and services.What's better: a press release or an advertisement?A press release is an additional means that you can use to promote your product. You should decide for yourself which is better: advertise, send direct mail, sell directly on your website, buy TV or radio commercials or use several promotion methods in order to promote your software products.Should I include my full contact information in my press release? Can I just specify my website and e-mail address?It's perfect if it will be clear from your press release that you work in an office building. So, if your address is "49 Avenue, Bldg 3", make sure you include it in your press release. It will also be good if it is clear that you work at home. So, if your address is "123 Beauty Lane, Apt. A", you can also include it. But it is no good at all if it is clear that you work in your car, for example. If an editor fails to find your phone number, fax number or mailing address, it is unlikely that he would like to publish your press release. He cannot find out whether it is a real company that sells a real software product or there is only a website and an e-mail address registered only in order to get money from people and to give them nothing in return. Even if the editor publishes your press release, people would like to make sure that they deal with a real company before they buy your product. That is why include as much contact information as possible. The editor will not start to worry if he tries to call you and hears an answering machine.Should I include images in my press release if I send it by e-mail?Do not send messages with attachments without the editor's prior consent. Messages with attachments are often automatically deleted. So the editor may fail to see your message at all.Should I send just one press release to all editors or should it be the beginning of my information campaign?A press release returns a larger profit for each invested dollar than any other form of advertising. That is why a press release correctly written for its target audience will return much more than you invest in it through increased sales. When you systematically send press releases while launching a new product (or the new version of an existing one), you not only stimulate the increase in sales, but also increase your company's rating and confidence in it. When users and potential customers see your name in press every month, they trust your products more and more. That is why the development of a whole strategy in sending press releases will have both short-term and long-term positive results. Start your information campaign right now!Should I contact a well-known PR agency so that it represents me?No. It is a myth that editors trust PR agencies with famous names more than you. Editors know that agencies contact them because they were hired to do this job. They may have been hired by a good company with a great product or they may have been hired by a good company with a disgusting product. Magazines prefer to tell their readers about brand new computer products. Such as yours. And they will try to make you their advertiser by showing you the attention your product will attract due to a press release published in their magazine. You do not need a well-known PR agency to tell editors your story. All you need is a good product and a clear description of what benefits its users will get when they learn about it.Do editors notify about the date when the press release will be published?There is hardly anyone who can tell you that in advance. You will know about the publication of your press release only when you start getting calls from your potential customers and your website visit counter gets out of control. Should some editor need the link to your site or the evaluation copy of your program, he will contact you before publishing your press release. However, most editors will not notify you about the date when your press release will appear in print.
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